Social Commerce is the new frontier of online sales: a 4.0 evolution of e-commerce, capable of making the purchasing experience even more intuitive and simple. Over the last few years,…

Pharmaceutical e-commerce is a world that many are still wary of. Despite this, recent travel restrictions, the fear of being infected and the difficulties in finding certain products quickly, have…

Dropshipping is a sales model thanks to which a seller sells a product to an end user, without owning it materially in its warehouse. The seller, who made the sale,…

Selling products online has the potential to be highly profitable. The main problem, however, is figuring out which are the best products that offer the highest possible return on the…

Augmented and virtual reality: the future is now. The retail faces many challenges today: consumers' expectations of companies have changed a lot and now they want to feel involved with…

Omnichannel strategy: why is it important? Why omnichannel? Today the consumer, before reaching the decision to buy a product, research on websites, read reviews, compare the various alternatives, check if…

The 7 criteria for assessing the efficiency of an integrated communication More and more companies rely on social media to communicate the brand image to their customers.However, communications are not…

How to build a relationship between brand and consumers through social networks Social media marketing is one of the most important marketing activities for every company; online communications, indeed, allow…

SEO and SEM: what they are and why are they useful Search engine marketing (SEM) is one of the most important digital marketing techniques for customer acquisition. In fact, normally every…